Alternative marketing thinking

iCONTRACT

Banks. Losing Customer Trust.

A recent survey by Unisys in Britain shows that some 71% of Brits do not trust their banks. The company that has been running these studies for the past few years had found that security was the main factor affecting customers – a 2006 survey found that 47% of UK consumers would switch accounts to institutions offering stronger fraud detection and protection services. But the latest findings point to a significant shift in consumer sentiment and their willingness to switch banks if better customer service was available. The attributes most cited for eroding trust were ‘disrespectful attitudes,’ poor privacy, weak IT – including websites, poor corporate governance and a lack of investment in the local community. More from Finextra.

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