Alternative marketing thinking

iCONTRACT

A New Kind Of Contactless

Card Technology Magazine reports that a bank and mobile network operator in the southwest Chinese city of Chongqing are introducing a contactless electronic purse to consumers this month, including what is believed to be the first commercial project putting contactless stickers on the back of mobile phones. This month, China Mobile’s Chongqing branch plans to begin distributing stickers, in the form of raised buttons that contain a chip and antenna. The buttons are independent of the handsets, so neither the operator nor bank can make use of the network or the handset display to offer additional services. The Digital Money Forum blog compares the innovation to a new Canadian payment system called Dexit, which uses an RFID tag as part of the keychain or one that can be attached to the mobile. One of the interesting aspects of both these systems is that even though these stickers or tags have nothing to do with the mobile phone, per se, both of them have a leading mobile company as partner. Infact, China Mobile plans to launch a mobile enabled payment system once they introduce a new generation of handsets that incorporate Near Field Communication (NFC tags).

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One thought on “A New Kind Of Contactless

  1. “The Digital Money Forum blog compares the innovation to a new Canadian payment system called Dexit, ”

    Actually, my point was that Dexit has been around for a few years, so the Chinese scheme is perhaps not as innovative as Card Technology thought.

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