Alternative marketing thinking


Talent. Grow Your Own.

Any knowledge business will attest – competition for top talent has never been as fierce as it is now. Thinking creatively, which was once the domain of artists and a narrow group of people working in the movie, music and advertising business, has now moved mainstream. Books like The Rise of the Creative Class and War for Talent have looked at the need to find, train and retain the best. The Organic blog has an interesting post on how cities, like Toronto, are finding ways to grow, nurture and retain talented people. The five steps outlined at the Imagine Toronto Case Study are: Grow your own, recognise the leaders in the local, use the underground community, use the bullpen, be aware of the domino effect. Details on the Organic Blog.


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