Alternative marketing thinking


Low Income Money Transfers

In an effort to provide financial services to the thousands of un-banked people across UAE, Emirates Bank (More from the Emirates Bank) site has signed an agreement with Infospan Inc, a California based technology company, to launch a unique global service that will enable users to send and receive money instantly around the world. The Bank is planning to reach-out to a large, underserved and market of low-income, emigrant workers with a unique all-in-one payment card that can be easily echarged at hundreds of locations across the UAE. The service will be available through a variety of channels including SMS, call centers, and ATMs.


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