Alternative marketing thinking


Social Personal Finance

The May, comScores are out and more than half of Facebook visitors were 25 or older. NetBanker thinks this is big deal for banks and financial service providers. Unlike the MySpace and Orkut crowd, 30-somethings who keep in touch with colleagues and friends via Facebook are the ones with new families, new cars, new homes, and accelerating careers, perfect audience for financial products. Also on the same post a report from Online Financial Report. Because money and spending are topics that weigh on peoples’ minds every day, these issues are likely to become important topics at existing social networks, and/or new ones that crop up to serve the needs of the 30- and 40-year-olds rather than teens and twenty-somethings. What if these new social networks functioned as financial co-ops, pooling their assets to negotiate favorable terms from financial providers?


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