Alternative marketing thinking

iCONTRACT

Why Contactless Will Win

Technewsworld writes about Arby’s, a restaurant chain with some 1000 outlets, that has invested in a contactless card network across the US. While the roll out has been expensive for the chain, they believe the whole effort will be worthwhile. For consumers, contactless technology offers convenience. There’s no personal identification number to enter and no need to swipe a card, and transactions under $25 don’t require signatures. Users simply hold the cards about an inch away from the readers to activate them. For Arby’s speed is important, and contactless promise faster transaction times. American Express claims that transactions using its ExpressPay-enabled credit cards can be completed in about one-third the time of a cash transaction and about half the time of a swipe-card transaction. The biggest problem that chains like Arby’s face just now is the low levels of contactless penetration(in single digits at the moment). One of the stumbling blocks for the technology becoming universal is getting establishments who are not very concerned with speed of transactions to invest in the POS terminals that are needed to make these transactions happen. Read more.

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: