Alternative marketing thinking


The Psychology Of Powerpoint

We seem to love psychology. After the psychology of banner advertising, the psychology of price, comes the psychology of Powerpoint. Presentation Zen writes about Stephen Kosslyn’s new book, Clear and to the point: 8 psychological principles for compelling Powerpoint Presentations. The book contains serious advice as it comes to you not from a casual observer of Powerpoint, but from a renowned cognitive neuroscientist from Harvard, who aligns his list of presentations and PowerPoint “do’s & don’ts” with sound psychological principles. As only a scientist can Kosslyn says that presentation success can be virtually defined by meeting these three goals: Connecting with your audience, directing and holding their attention and promoting and understanding memory. Garr Reynolds at Presentation Zen has a review of the book.


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