Alternative marketing thinking


Google Patents Mobile Payment

Google like everyone else knows that the future growth will come largely from advertising to mobile users. So in an attempt to tap into this future Google had filed for a patent for it’s GPay Mobile payment system, way back in February 2006. Using text messages, the system would authenticate payments, debit the purchaser’s account, and credit the seller’s account. Described as “a computer-implemented method of effectuating an electronic on-line payment,’ the system referred to in the patent application is similar to existing mobile-payment services, including the mobile version of PayPal. Even though such services have been available for some time they have had little success breaking through with merchants and with customers. Read more from
Information Week here and ArsTechnica here.


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