Alternative marketing thinking

iCONTRACT

Neiman Marcus Gets A Channel

Luxury retail chain Neiman Marcus is celebrating its 100th birthday with a series of four-minute video clips on YouTube. The channel features Richard Marcus, the company’s CEO and top designers talking about their favorite memories and attributes of the company. Like anything online, the series is getting Real Time reviews from website visitors. Some criticize the notion of the video, while others poke fun at the speakers and their statements. AdAge finds the whole thing a bit of a mix up, calling the association “a bit of an odd couple.” Even Neiman executives admit it’s an unorthodox move, but they think there’s a place for their luxury brand on the video-sharing site. “Like with anything, you hear people in meetings say, ‘Did you see the thing on YouTube?'” said Ginger Reeder, VP-corporate communications at the Dallas-based retailer. “And if it starts to permeate our consciousness, we can only assume it’s in our customers’ as well.” Read more from the Promo Magazine.

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