Alternative marketing thinking

iCONTRACT

Youtube Recruiting

The fight for talent is reaching new heights as some of the oldest companies in the world are starting to show off their new age thinking by creating recruitment campaigns on YouTube. Law firms like Quinn Emanuel and Choate Hall have tried using actors in YouTube-like videos to persuade law school students and graduates to apply for jobs as associate lawyers. So far, the firms’ efforts have run the gamut from simple conversations with summer associates to videos promoting the firm’s expertise or its diversity. “The videos are still kind of in the early days,” said Brian Dalton. They have a series “Choate vs. Megafirm,” inspired by the “Mac vs. PC” advertisements from Apple, created by Greenfield Belser, a Washington marketing firm that specializes in law firms. Watch the Choate films here. Read a story in NY Times here.

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