Alternative marketing thinking


Learning With Comics

An innovation from closer home, Disha Financial Counselling under the Ageis of ICICI Bank and the RBI unveiled the first comic book on the basics of banking ‘Raju and the Money Tree’. The comic book was launched as part of RBI’s strategy to promote financial literacy in the country. The comic aims to educate the school children on importance of saving for future. With banks keen on penetrating into the rural hinterland, initiatives such as these will help them gain the trust and spread information in an informal and unusual way. Disha is planning to bring more comics on basic banking, on currency and the role of RBI as monetary authority. Also in the pipeline are comics on banking services for specific target group, such as women, defence personnel, senior citizens etc. Read the press release here. The Disha site is here. Another interesting intitative from Disha is a helpline for people suffering from credit woes.


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