Alternative marketing thinking


Mobile Banking. Mixing Ubiqutiy With Security.

A recent Mobile Banking Security study, Javelin Strategy reported that 33% of consumers perceived mobile banking as “too risky” and 34% were undecided in terms of how they felt toward the channel. Looking back at online banking trends in 2003, Javelin data shows that 46% of consumers avoided online banking. The good news is that the number has now dropped to 21% in 2007. Yes, the rules of mobile banking are just being put into place, but everyone agrees that banking using mobile devices is the way to go in the future. With simple SMS texts or widgets and mini applications that will have to be downloaded onto user handsets all of us will soon be using our phones to control and manage our money. One of the companies that is jostling to get a piece of the action is ClairMail and they have an interesting white paper that looks at the many possible ways we will be accessing mobile banking in the future. Download the document here.


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