Negotiating Social Media Marketing.
Social networking is clearly on the minds of marketers these days, as an increasing number of vendors are launching solutions that offer brands the ability to send targeted advertising to sites. The niche audiences on social networking sites offer a wealth of potential for brand marketers. And there are companies are looking to leverage the opportunity. But the future is strewn with problems and pitfalls. Ways to measure the ROI are still being defined. More than marketers and brands, it is consumers who are calling the shots, when it comes to social media, as spme of the much discussed examples show. WalMart had a mishap when it tried to build a group on FaceBook, while Target was successful . Cadbury’s UK was pushed by a group of FaceBook users to bring back Wispa , while a small revolt forced HSBC to do a U turn and listen to consumers. Here are a few links that touch upon the future of brand marketing using social media. From the 1to1 blog . From One Degree