Alternative marketing thinking

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P & G’s Virtual Experiment

Imagine entering a shop, walking through the aisles, looking at the various displays, picking up a product, looking at it…etc, etc…this is P&Gs latest research tool – a virtual shop, to test shoppers’ reaction to display, packaging, shelving and so on. This new research facility uses 3D imagery to re-create real stores… More In fact, online stores can work together with real stores to deliver a whole new online shopping experience.

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  1. Pingback: The Store Of Tomorrow « Alternative marketing thinking

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