Alternative marketing thinking

iCONTRACT

Writing By Numbers

Amazon.com has introduced a new feature to intrigue their customers with more knowledge about a particular book – mostly useful in a fun way. Steven Johnson talks about some interesting stats that he discovered about his recent book “The Ghost Map”. Another interesting use of numbers is to add them to domain names to avoid patent hassles. As a battery of brands spring up everyday, it is a taxing job to find names that are not yet patented. Therefore, more and more people resort to adding numbers or dropping vowels. Namewire, the product naming blog, discusses if these trends really are the more intelligent things to follow. An interesting collection of logos with new naming trends can be found here.

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