Championing Brands. Facebook Style.
Facebook wants you to be a champion of the brands that advertise there. Trying to make money from advertising the social networking site recently unveiled an advertising strategy that piggybacks on one of its most powerful features: the news feed, which shows users a streaming list of what their friends are doing. Facebook hopes the news feed will also help users promote its advertisers. To do so, the company plans to follow users when they visit its partners’ websites. For example, Facebook users who add a movie to their rental queue on Blockbuster.com will see a message asking whether they want to tell their friends. Users also can notify their online pals if they list items on EBay or buy movie tickets through Fandango. For an unspecified fee, advertisers can attach targeted messages to these news alerts. Read more from LA Times Also worth a read on how social media companies are trying to monetize their offerings.