Alternative marketing thinking


Everybody Loves Viral. But How?

Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen. Dan Ackerman Greenberg heads The Commotion the company that claims to know how to make a viral, go, well viral. Here are his top tips on getting videos to go viral. Secret #1: Not all viral videos are what they seem . #2 Content is NOT King. #3 Core Strategy: Getting onto the “Most Viewed” page. #4 Title Optimization. #5 Thumbnail Optimization. #6 Commenting: Having a conversation with yourself. #7 Releasing all videos simultaneously. #7 Strategic Tagging: Leading viewers down the rabbit hole. #8 Metrics/Tracking: How we measure effectiveness. From TechCrunch.


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