Alternative marketing thinking


Television And The Writers Strike

Many experts think that the current standoff in Hollywood between studios and scriptwriters could have a huge impact on media consumption habits of people. A similar strike in 1988 cost the industry some $500 million in lost revenue. The 1988 strike lasted for 22 weeks, and resulted in about a 9 percent decline in primetime viewing to the broadcast networks. Today’s media landscape, however, is substantially different. But so too is the broadcast viewing environment. The first programming to be immediately affected by the strike was Late Night, with Letterman, Leno, and Kimmel immediately going into repeats. For the first few days of the strike, their ratings are already down more than 10 percent, and that should only get worse as the strike progresses. Not everyone is predicting dramatic changes in the way people consumer media but with channels like YouTube and MySpace vying for people’s attention, the damage this time could be far more substantial. Read more from the future of media blog.


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