Alternative marketing thinking

iCONTRACT

Carbon Conscious Loans

Starting to get environment friendly is becoming increasingly common with the banking sector. With HSBC’s Green initiative already doing its bit for a better future of the world, we will also soon see a “Carbon Conscious Card” in summer 2008. Barclaycard is all set to launch the Breathe Easy card, a linked credit card and loan product aimed at homeowners who want to reduce household carbon emissions and make their homes more energy efficient. Barclays says customers using this card to buy home-efficiency products from selected retail partners would receive an initial discount on the purchase. They would then repay the cost of the purchase as a loan where their monthly repayments are expected to be in line with the savings they would make on their energy costs. More here.

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