Alternative marketing thinking

iCONTRACT

Banking Insights from Forrester

Forrester Research has some interesting banking observations by analysts Bill Doyle and Jost Hoppermann. “Customer Advocacy”, Doyle says, is a phenomenon among customers that firms have their best interests in mind while catering to them, and is becoming an increasingly common key driver of deeper customer relationships. Learn more on how Canadians rate their banks on customer advocacy, read the report here. Doyle also points out in another report that a class called the “Early Adopters”, or high-income technology optimists, who form the most active online bankers and investors. Among the top 10 US banks, online pioneers Citibank and JPMorgan Chase have the highest share of Early Adopters. Hoppermann brings to light how European financial services are working with enormous budgets for renewal, with the focus lying in being tactical. Read the report here.

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