Alternative marketing thinking

iCONTRACT

Fitting Shoes Virtually

Adidas has installed a virtual mirror that, instead of displaying a true reflection, shows a 3D image of customers’ feet with different shoe models on them. The camera captures the customer’s feet and legs and displays them as a video scene on the monitor. The various shoe models are inserted into this picture. Customers can now try on a variety of models in front of a virtual mirror without changing their shoes. More from GizMag Mercedes Benz. One Car Six Journeys.

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