Alternative marketing thinking


Diy Credit Card

In the last decade, the concept of DIY (Do It Yourself) has seen itself rise above home improvement and merge into various lines of products. Capital One®, the innovation-oriented diversified financial services company offering credit, savings and loan products to customers in the United States, UK, and Canada has now launched America’s first DIY Credit Card. The first step to acquire this new card is where the applicants must first indicate their credit level from the options. This will lead to the rewards that can be available to them being outlined and range from rewards on gas and groceries to discounted APRs. Applicants can even choose a design for their card in the next step. Finally, a review is made of the primary features and offers of the card and the applicants, if satisfied, can apply for it. The minisite where one can DIY his card is aptly called “Card Lab”.


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