Alternative marketing thinking

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Learning Money – The Rogerson Way

The NY Times recently carried an article about the Rogerson family and their rather unique way of teaching their four children about money and investment. Every year, Tom and Cathy Rogerson entrust them with $5,000 each year. The children are to invest the money, which is used for the family’s summer vacation. If the fund prospered, they might “go to Disney World,” they’re told. If it stayed flat the vacation would mean going around the country and visiting family members, and if the investment fell, there was always a camping trip.

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