Alternative marketing thinking


Kiva Grows and Grows

Kiva has so many lenders that it recently limited each participant to $25 per business, ‘so that everyone has a chance to make a Kiva loan. Kiva’s amazing story continues.

For those who have come in late, Kiva is an online effort that allows anyone to connect with and loan money to unique small businesses in the developing world, could well be on its way to changing the world. Matt and Jessica Jackely Flannery created it to enable people to make micro loans to entrepreneurs around the world. Kiva partners with 67 existing microfinance institutions around the world and gains access to outstanding entrepreneurs from impoverished communities worldwide. Interested lenders can go to the site and read stories of the needy and choose who they want to lend to. Since Kiva functions as a community, like Facebook or Orkut, lenders can even go through the profiles of other lenders and see their involvement. Stanford Magazine recently carried an article about Kiva and the world of good its doing. Read it here.


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