Alternative marketing thinking

iCONTRACT

Green Minded Banking

At the much talked about Live Earth concert held worldwide last July, a leading green organisation launched a campaign to persuade consumers to switch to a more “climate-friendly” bank. Friends of the Earth’s Dutch arm called on the country’s public to ditch the big banks that provide billions of euros to finance projects that harm the climate, such as coal-fired plants. Much was talked about the Triodos Bank of Netherlands which was named as the most climate conscious institution. The bank is known to lend money only to companies that benefit people or the planet, such as fairtrade pioneers Cafedirect and green electricity firm Ecotricity.

Live Earth was a series of worldwide concerts held on 7 July 2007, that initiated a three-year campaign to combat climate change. The concerts brought together more than 150 musical acts in eleven locations around the world and were broadcast to a mass global audience through televisions, radio, and streamed via the Internet.

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