Alternative marketing thinking

iCONTRACT

FMCG Customers Embrace Digital.

Adage reports: In the latest of several studies showing surprising power for digital marketing among package-goods brands, more than two-thirds of consumers who use the internet have used it to research package-goods products, according to a new survey by Prospectiv, a firm that provides online customer leads for marketers. Consumers are turning to e-newsletters, search, branded sites to learn about products. More here.

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