Alternative marketing thinking

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Gold Glitters

Financial Times UK writes an editorial on the resurgence of gold and how the once shiny metal is regaining its luster to become the global currency. In today’s uncertain world, the yellow metal is back in fashion, says FT. Bullion prices rose to a record nominal high after the assassination of Benazir Bhutto in Pakistan added to nervousness about the world economy. Part of gold’s allure is its traditional status as a safe haven. It is seen as a store of value when everything else seems risky. But the bigger drivers behind the rising spot price are a depreciating dollar and the prospect of negative US real interest rates. Analysts believe that as long as the dollar stays weak, gold’s bull run will last. Read more in FT.

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