Alternative marketing thinking

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Stopping Fraud By Getting Retailers From Storing Card Data

In an effort to stop credit card fraud, a new campaign has been launched by the US National Retail Federation to get credit card companies to permit retailers to not store credit card numbers. The problem is that many retailers use customer credit card numbers to identify purchases with specific consumers as a convenient link into CRM (customer relationship management) systems. This, especially useful for customers who weren’t using the traditional retailer-issued loyalty card. The proposal could sharply minimize how long the sensitive credit card data is in the retailer’s system, but it’s not likely to eliminate it. More from eWeek.

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