Alternative marketing thinking


Technology Change, Don’t Forget Customers

A recent survey in the US has found that lack of customer awareness is the top challenge impeding the usage and adoption of contactless payment systems. According to technology research firm Aberdeen, 63% of Best-in-Class companies that have already adopted contactless payments at retail locations are responding to the challenge of customer awareness by defining a set of return-on-investment (ROI) objectives and goals surrounding contactless implementation. Aberdeen’s research shows that forty-one percent (41%) of the companies have implemented a contactless solution, and 41% are considering implementation. Of the Best-in-Class that have contactless technology, 91% have improved their total number of transactions, and 100% have 80% or more of their customers extremely satisfied. Read more from Bloomberg.


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