Alternative marketing thinking

iCONTRACT

World’s Highest ATM

Nathu-La, the centuries-old mountain pass on the Silk Route, now has a modern-day landmark added to it: the world’s highest ATM counter at 14,300 ft in Kupup. Union Bank of India, which set up an ATM on the Indian Navy’s INS Vikrant, the first on a warship, launched the Nathu-La facility recently. As expected, the ATM is meant primarily for army personnel along the Sino-India border. According the that bank’s MD the facility will also help the many thousand tourists who visit this snowbound outpost every year. More than the money it dishes out, the ATM could be among memento hunters. More from Hindustan Times.

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: