Alternative marketing thinking


Move Over Phishing, Vishing is Here.

A new kind of threat has shown up for banking and financial services customers. Unlike regular e-mail phishing attacks, vishing uses SMS text messages or phone calls in addition to e-mails to persuade customers to divulge personal data, often by claiming their account is suspended, de-activated or terminated. The FBI’s Internet Crime Complaint centre (IC3) says vishing attacks targeting customers and financial institutions are continuing to rise at an “alarming rate”. Many unique ways of scamming customers are showing up, according to FBI. Due to rapidly evolving criminal methodologies, it is impossible to include every scenario, so the organisation is urging customers to beware of e-mails, telephone calls, or text messages requesting confidential data. More in USA Today.


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