Alternative marketing thinking

iCONTRACT

The Tipping Point

One of the fundamentals on which the seminal book Tipping Point hinged was the concept of connectors. Duncan Watts a networking theorist now at Yahoo believes that connectors or influentials who, according to the book, are so important in spreading memes may not be defined as simply as it has been. Watts believes that any average Joe can be as influential as an uber connector in spreading ideas and concepts far and wide. More from FastCompany.

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