Alternative marketing thinking

iCONTRACT

Offline Habits Shaped By Online Experiences

An interesting post on Adverlab quotes a recent BusinessWeek article on how brick and mortar retail is coping in the times of online shopping. “The Internet hasn’t destroyed brick-and-mortar retailing, as many once feared. But has it ever changed consumer behavior? Across the U.S., stores are playing catch-up with shoppers habituated not only to the speed and convenience of purchasing online but also to the control it gives them.” Read more.

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