Alternative marketing thinking

iCONTRACT

Give And Take: Phone Credit

Not enough credit on your phone to make a call? In Philippines, you can get a friend to lend you some of his over SMS. Making most of the country’s love for text messages and its popularity, network provider Globe Telecom has facilitated the transfer of phone “credit” or “load” by SMS. Is this going to open up a whole new realm of business? The world will have to wait and watch.

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