Alternative marketing thinking

iCONTRACT

The Conservative Shopper

With many banks in crisis, a recession looming and low retail sales in many parts of the developed world, America’s Research Group tries to find out what the American shopper is thinking. In their early January sale, ARG found that just over 70% of customers only purchased on-sale items, with many consumers postponing big ticket purchases on the back of worry about job security. More.

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