Alternative marketing thinking


DM Goes Green

With consumers becoming more conscious of the environment, Direct Marketing faces hurdles when consumers opt for paperless catalogs, e-statements, mobile banking and many others. So how can direct marketers be sure that their emails will not be trashed or text messages deleted? Should the focus then move to using the data that we have wisely to give customers vital pieces of information that they will not do away with, or resorting to other forms of personalized marketing than direct mail? Forrester report shows exactly how green Direct Marketing is today, in a survery that you can participate and access here.


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