Alternative marketing thinking


Money Made Mobile

And so goes the tagline for MONILINK™, a company founded with the specific aim of bringing banking services to mobile phones and recognized by the World Economic Forum in 2006 as a Technology Pioneer in the area of mobile banking services. So what can MONILINK™ do for you? With its makers claiming that it is the fastest way to access financial information, MONILINK™ can be downloaded to a compatible mobile phone and then used to check your account balance in real time, view a mini statement detailing your last six transactions and add credit to up to five ‘pay as you go’ mobile phones. MONILINK™ Limited is surely getting its share of popularity in the UK because of where it comes from – a joint venture between Monitise Plc, one of the UK’s leading technology service companies, and VocaLink who run the UK’s ATM/cash machine network.


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