Alternative marketing thinking


Sadness And Money

We’ve all heard about retail therapy working wonderfully, especially for women. So this CNN report that talks about people spending much more on shopping when they are sad and self-absorbed should have actually come as no surprise. Researchers from 4 top US universities – Stanford, Pittsburgh, Carnegie Mellon and Harvard revealed that study participants who watched a video clip of a boy losing his mentor offered to pay nearly four times as much money to buy a water bottle than a group that watched an emotionally neutral clip, one of the Great Barrief Reef in Australia. However, Jennifer Lerner, a professor from Harvard claims that this is different than retail therapy mainly because this happens without awareness, whereas in the former people are deliberately trying to cheer themselves up by shopping. Read the full article here.


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