Alternative marketing thinking


Small Agencies Lead

Campaign Magazine’s annual roundup of agencies show that most network agencies have seen a decline in revenues. AMV BBDO is down 7%, JWT is down 25%, Publicis down 24.4%, DDB down 10.7%, Ogilvy down 11.9%, Lowe down 14.76%, McCann down 5.5%, and Grey down 2.6%. Only two network shops bucked the trend: Euro RSCG up 32% and TBWA up 19%. Meanwhile, big growth came from Fallon, up an impressive 150% (on a much smaller base that the biggies), WCRS up 87%, DLKW up 20%, VCCP up 17.9%, Miles Calcraft up 24%, BBH up by 13% and Wieden + Kennedy up by 12%. The WK London blog has a write up.


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