Alternative marketing thinking


Newer Payment Options

They have been available for a while now, and in a recent survey by Forrester Research, 74% of online shoppers have given a thumbs-up to alternative payment methods like Google Checkout, PayPal and Bill Me Later over traditional Credit Card payments. PayPal pioneered the trend, by drawing online customers on eBay into getting comfortable with alternative payment methods. So what is critical in shifting a consumer’s focus to explore these newer forms of payments? Find out in the Forrester survey authored by Sucharita Mulpuru and her team here.


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