Alternative marketing thinking


The Big Banking Shift

Tom Groenfeldt highlights four predictions in a recent Gartner report, that suggest mammoth changes to the banking sector as we know it. Worth a mention out of these is the fact that Gartner states that by 2010, 10% of banks’ revenue from retail payments will be supported by competitors such as PayPal. In the last post as we spoke about how convenient the consumers are finding alternative payment options, this Gartner report brings to light that in fact, even businesses may be getting more comfortable with the liked of PayPal because it is cheaper and easier to use than a credit card account. More on this here.


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