Alternative marketing thinking

iCONTRACT

Porsche’s Activism Gets Talked About

Car company Porsche is to mount a legal challenge over the decision by London Mayor Ken Livingstone to raise the capital’s congestion charge from £8 to £25 for the highest-polluting vehicles. Beginning October 27 this year, the new charging regime will see the £25 charge apply to vehicles emitting more than 225 grams of carbon dioxide per one kilometre, as well as those registered before March 2001 which have engines larger than 3,000cc. By getting active about a cause that people care about, Porsche UK is getting a lot of visibility. Is this a viral idea in the making?

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