Alternative marketing thinking

iCONTRACT

Packaging Lights Up

Technology takes over packaging with the new line of NXT Shaving Gel. Slated to hit stores this month, NXT’s novel of the light-up container lights up from the bottom, illuminating air bubbles suspended in the clear gel. Aimed at young men, NXT’s innovative pack has a light-emitting diode (LED) in the bottom of the container, flares on, stays lighted for a few seconds, then fades out.

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