Alternative marketing thinking

iCONTRACT

Yet Another Little Pig

Last week we carried a post about industrial designer Denis Bostandzic’s Credit Card Pig Bank. Looks like another little pig is making waves in the savings sector. Bringing together the habit of saving with the very popular trend of social networking, SmartyPig® is a new financial service that allows people to save for a specific goal, over a pre-determined period of time. As soon as a customer registers on the website to get his own free SmartyPig® account, he gets to set an amount that he is to save and a date by when his savings should be ready. Each month, a certain amount is credited to his SmartyPig® account from his other bank account. Additionally, SmartyPig® also allows him to invite family and friends to be a part of his network and to contribute to his savings, so that he can reach his goal sooner. Read what some more people have to say about this great new service here. And here.

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