Alternative marketing thinking

iCONTRACT

Flashing the new way

The Royal Middle eastern families have something new to rave about – a diamond encrusted credit card. GK power, a South Korean company has developed a luxury High End Mastercard, which embeds 1mm by 1.65mm diamonds into a silver rivet on a black high-gloss card. The Seoul based company has also produced a black and gold embossed card with embedded diamonds which, entitled the Royal Legend, is supplied only to royal Middle Eastern families through a contract with Dubai First Bank.

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