Alternative marketing thinking


Hocus Focus Groups

Focus group hypnosis is increasingly becoming a “secret weapon” for Fortune 500 companies and ad agencies. As Euro RSCG Worldwide, New York and Volvo did recently. In focus group after focus group, participants say the same thing. That Volvo equals safety. But in an experimental group, members were asked to test-drive the car. Immediately afterwards they were hypnotized and asked their true feelings about the brand. It wasn’t pretty: Many revealed that Volvo also equals being middle-aged. Read more from BrandWeek


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