Alternative marketing thinking

iCONTRACT

Hocus Focus Groups

Focus group hypnosis is increasingly becoming a “secret weapon” for Fortune 500 companies and ad agencies. As Euro RSCG Worldwide, New York and Volvo did recently. In focus group after focus group, participants say the same thing. That Volvo equals safety. But in an experimental group, members were asked to test-drive the car. Immediately afterwards they were hypnotized and asked their true feelings about the brand. It wasn’t pretty: Many revealed that Volvo also equals being middle-aged. Read more from BrandWeek

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: