Alternative marketing thinking

iCONTRACT

Citi Group To Launch Branded Mobile Phone?

The clash has begun: network carriers vs. financial institutions. According to a report filed with the U.S. Federal Communications Commission, Citigroup is working on Citi-branded NFC mobile phone…And it is great to see someone actually getting serious beyond pure trials. Enough trials! Let’s get real, go to market…deploying, seeding the market is what is needed to promote adoption. Next phase on the NFC and related mobile payment battlefield: who is going to own the subscriber? The carrier (via the SIM card), the financial institution, who? Read more. Also of interest. Citi overhauling credit card business.

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: