Alternative marketing thinking


Citi Group To Launch Branded Mobile Phone?

The clash has begun: network carriers vs. financial institutions. According to a report filed with the U.S. Federal Communications Commission, Citigroup is working on Citi-branded NFC mobile phone…And it is great to see someone actually getting serious beyond pure trials. Enough trials! Let’s get real, go to market…deploying, seeding the market is what is needed to promote adoption. Next phase on the NFC and related mobile payment battlefield: who is going to own the subscriber? The carrier (via the SIM card), the financial institution, who? Read more. Also of interest. Citi overhauling credit card business.

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