Alternative marketing thinking


Social Network For Staff

Many companies are innovating with creating internal social network for employees. With banks employing many thousands, these lose networks could thrive in the corridors of many global banks. Finextra reports that Scotia Bank is experimenting with such a lose network. Based on Microsoft’s Office SharePoint Server 2007, the platform enables employees to share, store, organise, search and manage information using blogs and wikis.
As part of the programme, the bank is creating online user profiles for staff members. Scotiabank, which is currently piloting the system at its international division, says the technology will transform how staff share knowledge and best practices. More in Finextra.


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