Alternative marketing thinking


Internet Bigger Than TV In The Uk

Two pieces of news from UK last week on how the Internet is taking centrestage in many parts of the world. In UK for example the amount of money spent on Internet ads in the UK will be worth more than that spent on TV by the end of 2009. In just three years online advertising spend has increased by £2 billion. In a relatively buoyant UK advertising market the internet was the biggest driver of growth – accelerating nine times faster than the entire advertising sector, which experienced 4.3% growth to reach £18.4 billion. Also from UK, Google will overtake the ITV television network as the biggest seller of advertising in Britain this year. More in NY Times.

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