Alternative marketing thinking

iCONTRACT

Doom Days For Traditional Direct Marketing

Reports from UK suggest that direct marketing seems to be the worst hit in the time of the downturn. “Direct marketing budgets have seen the largest fall in eight years in the first three months of 2008, according to the Bellwether report, the quarterly measure of health of the marketing industry.” . Wonder if all this talk of green marketing is having an impact.

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